Choice Architecture Helps Stakeholders Make Better Decisions
Do you ever find yourself adding fruits and vegetables to your tray while dining at a cafeteria and the asking yourself “Why do I have an apple and salad on my tray when I don’t even like salad”? How about grabbing a lighter or a shaving razor from the check-out lane at the Supermarket? If the answer is yes, then you have experienced and been influenced by Choice Architecture.