Insights / Behavioral Science x

Contributors
Using Structured Frameworks to Solve Problems with Behavioral Science

Using Structured Frameworks to Solve Problems with Behavioral Science

We often quickly and instinctively recognize when a process or design is not working well, even if we cannot quite pinpoint what is not working or how to fix it. This is a challenge that often feels daunting and complex while leaving us asking ourselves “where do I begin?” Structured frameworks help organizations break the problem into more manageable pieces, set goals, and identify where to start, where to go next, and how to get there. When designed well, these frameworks turn into a playbook which helps organizations maximize resources, improve quality, and allow for repeatability to address challenges with strong solutions.

Enhancing Customer Experience (CX) with Behavioral Science and Strategic Communications

Enhancing Customer Experience (CX) with Behavioral Science and Strategic Communications

Citizens and customers of the government are demanding increased access to more efficient services. Covid-19 has also raised the bar on the need to provide accurate and informative data – in visualizations – to citizens who are becoming savvier about data accuracy and usefulness. Strategic communications are an essential part of raising the bar on customer experience (CX).

A First-of-Its-Kind Behavioral Science Bowl

A First-of-Its-Kind Behavioral Science Bowl

Adjusting to a socially distanced work environment is not easy. As time continues to pass, people are looking for ways to connect, brainstorm, and learn something new. To bridge this divide, we deemed May as the “Behavioral Science Month” at Arc Aspicio and rolled out the inaugural, first-of-its-kind Behavioral Science Bowl. As a result, more than 60% of our company jumped into the contest to solve interesting problems and collaborate with others.

Using Behavioral Science in Government Communications to Improve Outcomes

Using Behavioral Science in Government Communications to Improve Outcomes

While organizations have spent years cataloging how we behave, Behavioral Science helps us understand why we behave and offers a guide for what might inspire change. As a result, this field is rapidly growing as a way that the Government can improve mission outcomes. Techniques like Defaults or Norms in government communications can improve desired outcomes by informing decision-making.

Behavioral Science in the Government: Strategically Designing Actionable Conversations

Behavioral Science in the Government: Strategically Designing Actionable Conversations

Conversations are key for exchanging thoughts and ideas and creating an opportunity to listen to each other. Though the purpose of discussion is to advance and increase comprehension of an idea, not everyone leaves a conversation with a clear path forward. In fact, people often leave conversations uncertain. In cases like this, a follow-up conversation is required, increasing the time it takes to act and reducing momentum in providing measurable results.

Combining Design+Data with Behavioral Science Is a Catalyst for Action

Combining Design+Data with Behavioral Science Is a Catalyst for Action

As access to data is expanding at an unprecedented pace, Government agencies are developing data analytic capabilities to support data-driven decision-making. However, many agencies have yet to implement a data approach that expands beyond traditional analytics. Combining behavioral science into analytical approaches helps uncover nuances and deliver insights that are a catalyst for action.

Behavioral Science – Using Behavioral Science to Effect Action

Behavioral Science – Using Behavioral Science to Effect Action

How do organizations encourage behavior change in their customers? Increasingly, they focus on customer experience, and as a consequence employ behavioral science methodologies. At the heart of behavioral science is the consideration of how an organization can make small investments that generate incremental savings/returns while considering both customers and organizational benefits. One example is Transportation Security Administration’s (TSA) Pre✓® and U.C. Customs and Border Protection’s Global Entry programs.