#GovDoesSocialMedia

#GovDoesSocialMedia

#GovDoesSocialMedia

Social media accounts for more than 20 percent of time spent on the Internet according to studies conducted in 2014. Among people age 65 and older – who are not generally considered prime users of technology – one in four reported being active on some form of social media website.

It comes as no surprise then that social media platforms have become increasingly popular with Government agencies as a means of fulfilling the Obama Administration’s Open Government Initiative to increase transparency, participation, and collaboration. This past June, the Central Intelligence Agency (CIA) became the latest agency to announce the launch of official Twitter and Facebook accounts. People now expect these Federal agencies to have an online presence on platforms such as Twitter, Facebook, YouTube, and Instagram.

The Government is not just using social media to share information. Many agencies leverage social media channels to establish a real-time, two-way conversation with the public. In the aftermath of Hurricane Sandy – Morris County, New Jersey used social media to disseminate information and respond to citizens’ questions when phone services were down.

The Federal Emergency Management Agency (FEMA) stands out as one of the agencies that launched a successful social media strategy to further the agency’s mission. With three Facebook pages, 34 Twitter accounts (including a Spanish language account), a YouTube channel, and an Instagram account, FEMA actively engages the public to gain access to citizens’ views and expertise. Many of FEMA’s campaigns, such as the National Preparedness Month (NPM) Campaign, use crowdsourcing to engage the public in promoting events and preparedness tips. The Disaster Reporter feature of the FEMA mobile app is an example of how the agency is always looking for ways to use social media to engage in conversations with communities impacted by disasters. This feature allows users to submit disaster-related images and descriptions to be publicly hosted on the FEMA website.

The Government has only just begun tapping social media as a useful resource. New technologies make the possibilities endless. More and more agencies are creating Digital Engagement teams to focus on their social media strategy. This will result in a dramatic set of innovations that change the conversation between the Government and the public in the future.

Contributors

Arc Aspicio |

Arc Aspicio enhances the future of our nation by creating bold ideas and bringing them to life. A consulting and solutions company, Arc Aspicio solves problems by applying our integrated capabilities in strategy, design, data, human capital, behavioral science, and technology. The company passionately pursues our vision to be the hub of creativity where people take action to change the world. To do this, employees collaborate with clients and partners to create solutions using a human-centered approach. Innovation is not possible without action. The company focuses on strategy first, then takes a hands-on approach implementing ideas to achieve results. Join Arc Aspicio and our Strategy Innovation Lab (SILab) by creating and sharing ideas to inspire people to change the world. Follow us on Twitter @ArcAspicio @SILabDC and, #welovedogs!

GSA Awards Arc Aspicio OASIS+ WOSB Contract

GSA Awards Arc Aspicio OASIS+ WOSB Contract

Arlington, VA, October 18, 2024 – GSA awarded Arc Aspicio the OASIS+ Woman-owned Small Business (WOSB) Indefinite Delivery/Indefinite Quantity (IDIQ) contract. A Government-wide contract vehicle, OASIS+ WOSB allows Arc Aspicio to competitively bid on opportunities to provide Federal government agencies with complex non-IT service requirements for the next 10 years, with no ceiling value and no cap on orders. Click to read more.

Smithsonian Institution Awards Arc Aspicio Consulting Services Contract

Smithsonian Institution Awards Arc Aspicio Consulting Services Contract

Arlington, VA, August 20, 2024 – The Smithsonian Institution selected Arc Aspicio as one of 11 firms on a 10-year Indefinite Delivery Indefinite Quantity (IDIQ) contract. This contract enables Arc Aspicio to provide the world’s largest museum, education, and research institution with services that support its transformation of learning and discovery – in person and digitally. Click to read more.

Arc Aspicio Celebrates 20th Anniversary Serving the Government

Arc Aspicio Celebrates 20th Anniversary Serving the Government

Arlington, VA, August 6, 2024 – Arc Aspicio announced its 20 years of service to the Federal government in solving complex challenges as they serve the American public through innovative consulting and professional services. Starting with an intense focus on homeland security, where it supported 154 projects for the Department of Homeland Security (DHS) and its agencies, the company has expanded into justice and law enforcement, museums and education, and serving non-profit organizations. Click to read more.

Seeing is Believing: Design+Data in Leadership Decision Making

Seeing is Believing: Design+Data in Leadership Decision Making

In an era of data abundance, Federal agencies face the challenge of distilling vast amounts of complex information into actionable insights. To unlock the potential of data to inform strategic decision-making and policy and program implementation, traditional information presentation methods may fall short, occasionally leaving federal leaders without actionable insights.

Equity in Emergency Management: How Behavioral Science Can Help Support Preparedness and Disaster Response

Equity in Emergency Management: How Behavioral Science Can Help Support Preparedness and Disaster Response

In recent years, there have been many challenges driven by climate change that pose significant threats to our nation’s safety and security. More frequent and severe weather events continue to devastate communities around the world, even making some places uninhabitable.

Innovation and Ideation for Success: Innovation Labs

Innovation and Ideation for Success: Innovation Labs

Internal Innovation Labs are key to enhancing innovation and collaboration in Federal agencies. They allow employees the opportunity to engage in creative processes, such as brainstorming, design thinking, and creativity, which create solutions and spur innovation. These techniques allow organizations to solve complex problems and implement solutions efficiently.

Chief Executive Officer Lynn Ann Casey Named Outstanding Leader in 2024 Engage Homeland and National Security Honorees

Chief Executive Officer Lynn Ann Casey Named Outstanding Leader in 2024 Engage Homeland and National Security Honorees

Arlington, VA, November 7, 2023 – OrangeSlices has named Arc Aspicio Chief Executive Officer (CEO) Lynn Ann Casey as an outstanding leader in the 2024 Engage Homeland and National Security Honorees. This honor recognizes leaders who are driving real and measurable change in the way government and industry collaborate, sharing their insights and expertise for the betterment of all, and driving forward the key missions of the Federal government. Click to read more.

Good Data, Bad Data: The Value of Data Quality in Homeland Security

Good Data, Bad Data: The Value of Data Quality in Homeland Security

Homeland Security is a complex mission, one that is both vast in scale and broad in scope, and this creates a large volume of data that can help provide insight into operations and strategic decisions. From disaster preparedness to counterterrorism, Federal employees rely heavily on an abundance of data to assess problems accurately and implement effective solutions.

Transforming Government: The Road to Agile and Customer-Centric Modernization

Transforming Government: The Road to Agile and Customer-Centric Modernization

The Federal government has been making significant strides in technology modernization, shifting its focus from addressing only the most critical needs to becoming more agile, customer-centric, and innovative. As government agencies transition from an era dominated by the necessity of migrating their data and applications to cloud-based platforms, mission leaders are now turning their attention to emerging technologies like data visualization, customer experience improvement, low-code software tools, and artificial intelligence (AI).

Arc Aspicio Reappraised at CMMI-Services Maturity Level 3

Arc Aspicio Reappraised at CMMI-Services Maturity Level 3

Arc Aspicio achieved its second Capability Maturity Model Integration Services (CMMI-SVC) Level 3 Certification on September 29, 2023. CMMI is a Model that is used to guide process improvement across projects, divisions, and organizations. Arc Aspicio uses CMMI, a process level improvement training and appraisal program recognized for Government and commercial clients, as an indicator of high-quality performance.

The Link Between Innovation and Collaboration

The Link Between Innovation and Collaboration

Intentional collaboration can be the difference between simply completing a task and using innovative ideas to drive long-lasting change. When people come together to share their insights and perspectives, Government agencies can thrive and instill a culture where leaders engage with and listen to employees. In turn, these environments lead to more commitment from employees, as well as better Government agency relationships that help promote working towards strong solutions.

Design Thinking Techniques to Enhance the Online Meeting Experience

Design Thinking Techniques to Enhance the Online Meeting Experience

According to the Harvard Business Review, the average worker has attended 13.5% more meetings since the COVID-19 pandemic, with many held online. Given the Federal government’s partial shift to remote work when feasible, it is increasingly important to consider how teams can enhance the effectiveness and engagement of online meetings.

From Resistance to Acceptance: All Management is Change Management

From Resistance to Acceptance: All Management is Change Management

Effectively navigating organizational changes within Federal agencies requires understanding the unique dynamics of the Federal context, strong leadership communication, culture development and stakeholder engagement and collaboration. Continuous evaluation and proactive management of resistance to change is important.